Corporate website for a medical equipment manufacturer
Cathmedical is a manufacturer of medical devices for cardiology from Spain. The company develops and invents its own innovative products and supplies clinics throughout Europe. Cathmediсal turned to Snipp to redesign its current website, which it had developed several years ago. The marketing department wanted to increase conversion of visitors to an application, increase customer loyalty and improve its positioning in Google search results.
The Snipp team systematized the available information about the current website, conducted research and multilevel interviews with Cathmedical employees and customers. Based on the results of the first phase, a map of the future site and a sketch UX were created. It was important for the designers to present complex technical information in a simple visual language. Within two working weeks, they created a fully clickable layout of the future site in Figma, and the development team began laying out the project in Webflow. Once the testing and deployment of the project was complete, Snipp trained Cathmedical's marketing department to manage the content on the new website using the CMS.
Cathmedical's new website highlights the company's innovation and showcases its expertise. Following the launch, time spent on the site increased threefold, fully achieving the KPIs set by the marketing team at the outset. The first quarter results show a 420% increase in sign-ups, which is an excellent indicator of a successful website redesign.